Wednesday, October 30, 2019

Advising a Leader Essay Example | Topics and Well Written Essays - 1000 words

Advising a Leader - Essay Example the malice of others at least in part.3 In order to do so, we must be somewhat unpredictable.4 We must know our strength.5 We should know when the time is right to act toward independence.6 We must be resolute.7 We should emulate the heroes of history.8 We should prevent any additional scandal.9 We must keep hope alive.10 Corruption is alive and well in our organization, and we should do all we can to rectify that. The challenge is to allow everyone to maintain a sense of dignity in doing so.11 We must act quickly, because to continue on this path is folly.12 Nevertheless, we should expect at least some failure in our comrades and care only to keep the company of those who are honorable.13 We need to live in pragmatism and be seen doing so.14 We must put ourselves on the path to self-sufficiency.15 In so doing, we ought to make use of friendly support from other nations.16 Although we may feel sorry for others, we never want to end up feeling sorry for ourselves.17 The only way to wage this battle is with honor.18 With our opposition party in Gaza, we must care to never fully contend with those who have little to lose.19 Although we should seek conciliation, we do not want to be too week in our discourse.20 We do not want our efforts to inadvertently guide Israel in widening the rift between us.21 We should approach this with measure boldness.22 Still, we should remain flexible.23 We do not be so ceremonious as to seem to be scandal mongers.24 Our goal is consolation power in our nation with merit.25 We are aware there are bad people every where.26 All the same, we should be moderate as we carry out this cause.27 We should act with somber reserve as proof of our prudence.28 We will face insult.29 We maintain enough wisdom to follow through with this in the present.30 We must understand those with whom we are dealing.31 This is a process of renewal for our country.32 We cannot keep taking responsibility for the failings of others, but instead we must know how to

Monday, October 28, 2019

The Fiftieth Gate Essay Example for Free

The Fiftieth Gate Essay The interplay between history and memory is a solipsistic act, where history inevitably relies on memory to maintain its vitality whereas memory relies on history to sustain its immortality. Throughout Mark Baker’s polyphonous non-fiction memoir, †The Fiftieth Gate† and the thread like idea of the images below, memory is depicted as the panacea that enriches history as it provides diverse individual perspectives on the historical event of the holocaust. However, the biography also adduces the complications that memory might suffer, thereby revealing the inadequate omniscience of history. Baker envisages the conception of interweaving memories on elucidating historical evidence. In Gate 38, the fairy tale quality of this gate symbolises how memory can join with historical evidence to provide a more profound range of information. When Baker recites his dream to Genia, he uses the metaphor of â€Å"a river of wine† that has turned to â€Å"blood† representing the connection between an individual’s memory , in this case Baker’s memory of his childhood story, and detailed history of the Holocaust which the adult historian, Baker, had obviously studied. However, Genia recognised Baker’s dream as a childhood story book with a different ending. This representation demonstrates both how individual memories validate each other and how history is revealed through its interplay with memory. Baker further explores how memory provokes and vindicates history in his non-fiction biography. Typical of the whole memoir, gate 39 constitutes a multifarious types of textual forms portraying the ambiguity of history and its inability in unfolding the past’s conundrums without the aid of memory. Baker delineates this notion by examining the prewar historical document, his â€Å"most treasured photograph† of his family taken in 1946 stating that althoughâ€Å"The photograph transcends time. There is nothing to suggest it is 1946† ergo illustrating the obstruction history faces in reaching the absolute truth. Moreover, Baker depicts using rhetorical questions what the historical document failed to answer,† Does not the photographer know that in two months my grandmother’s smile will be erased forever ? † Whereas the impact of incident on his mother’s memory â€Å"it was a holiday because I remember putting on my best dress† deliberately evokes the clarity of particular memories in supplying the answers. Thus, the limitations of history are revealed by delving into one’s memory, as memory provides a more complete portrait of a historical event. On the other hand, despite memory’s contiguous interconnection with histor y in being its nurturing essence, yet it endures multifaceted intricacies which hinder history from absolute truth. This duality of memory is represented by the binary of Genia’s personality; †I am your victim , not your oppressor†. Baker depicts the extremes of Genia’s personality, between depression and exhilaration through ellipsis, †That was me then. Nothing to look at now†¦nothing to see†¦ruins† and in her inversion of cause and effect about her original period of depression: †I remember now. The breakdown, it was because of you. † This dual nature of one’s memory provokes memory’s bewilderment, hence revealing the imperfection of history. Additionally, memory’s failure in passing the test of athanasia manipulates the inadequate omniscience of history. Gate 41 recounts Baker’s attempt to find Benjamin Kogut, a survivor who saved Yossel , Baker’s father, as a means of enhancing historical evidence by the inclusion of Kogut’s memory. Baker uses recount about â€Å"The Search Bureau for Missing Relatives† in Jerusalem to show how historical evidence is sifted. Ultimately, Baker’s discovery of a Kogut family member’s Tel Aviv telephone number reveals that Kogut has died leaving â€Å" one single photograph from after the liberation, but no memories†. Baker’s metaphor of â€Å"peering into memory’s black hole† conveys the tendency of memory to be lost thus relinquishing the concept of â€Å"absolute truth† while revealing history to be only a partial representation of collective memory. In retrospect, the reader sees memory acting as an anecdote since it assists history but fails to achieve history’s â€Å"absolute truth†. This notion is akin to Sir Winston Churchill’s ideology which depicts that â€Å"History is written by victors† as a means of demonstrating the interplay of memory and history where the prejudice of collective memory restrains the candidness of history.

Saturday, October 26, 2019

Recession :: essays papers

Recession Despite all the recession talk recently, the economy apparently isn't doing so badly. The Commerce department today (4.27) announced that GDP grew at a 2.0% annual rate in the first quarter. This was up from 1% in the final quarter of 2000. The 2% rate is still slower than this time last year, but it seems as though a recession has been avoided for another quarter. (A recession is often defined by 2 or more quarters of negative growth, click here for more on the definition of a recession). This means that the current expansion has lasted for an even ten years - the trough of the recession in the early 1990's came in March of 1991. Caution: Revisions The number that was released is the "advance GDP report" and is subject to revision. In the last two quarter of 2000, the final release was slightly lower than the advance number - so it's possible - but very unlikely - that we will be dipping below the zero mark. On average preliminary real GDP is revised by 0.6 points to reach the final measure - in 90 percent of the cases the revision (advance to final) was between - 0.9 to 1.3. (See table) Revisions to Real GDP Average 2/3 of revisions 90% of revisions Advance to preliminary 0.5 -0.5 to 0.7 -0.9 to 1.2 Advance to final 0.6 -0.6 to 0.9 -0.9 to 1.3 Preliminary to final 0.3 -0.4 to 0.4 -0.5 to 0.6 Advance to latest 1.

Thursday, October 24, 2019

Capital Punishment for Women that Have Abortions :: abortion argumentative persuasive argument

Capital Punishment for Women that Have Abortions    Abortion is the worst thing a woman can do against human dignity. It is a crime against life. No woman has the right to kill a new living being. Many countries ban abortion and many institutions fight against it. Abortion is immoral and it should not be legalized.    Abortion is also a threat to the mother's health. A woman can suffer an infection or internal bleeding. She could also become sterilized, the permanent inhability to bear a child. Abortion not only kills the baby but may kill the mother too. During an abortion, despite the use of local anesthesia, 97% of the women report severe pain, and if a more powerful drug is used she could suffer dangerous side effects. Many complications are common after an abortion, like inflammation of the reproductive organs. As well, there is strong evidence that abortion increases the risk of breast cancer. Women that abort increase their chances of getting breast cancer by 50%, and teenagers with no previous pregnancies that abort after the 8th week increase their probability by 800%. Unicef states that 250,000 women die every year because of legal and illegal abortions: 75,000 of them die of self-inflicted abortions; 75,000 die of convulsions; and the other 100,000 die of blood poisoning caused by an infection of the uterus.   Therefore, if abortion is legalized there will be not only more fetal murders but also more mothers will die.    None of the methods women use to abort are completly safe. One of the most common methods used is Suction Aspiration. The doctor uses a special tool to suck the baby into a collection bottle. Great care must be taken to prevent the uterus from being damaged, which would cause hemorrhage. A woman with hemorrhage will need a blood transfusion that could cause her AIDS. Also infection may easily occur if fetal tissue is left behind in the uterus. Another method used for babies as old as twenty four weeks, is the Dilation and Evacuation. Sharp jaws are used to grasp different parts of the unborn baby which are then torn away. The skull of the baby must be crushed to facilitate the procedure. Another technique used by a lot of pregnant women is the RU486.

Wednesday, October 23, 2019

KOA Team

The team  KOA works with the motive of solving customer needs with innovative use of technology. Innovation is done by the taking the feedbacks of the existing technologies and comparing with the most dynamic products present in the market. It is expected from us to launch new products and learn from customer interactions to make them better. The team works on the flaws by brining in different perspectives to find new solutions to problems. Continuous commerce innovation grounds are laid down at the speed of business. The present website of dell is found to have some flaws for which we are working on making Dell.com more responsive. MOTIVATIONAs we build our Future State Commerce Platform, we believe our success is to build an open, extensible and participative platform that can be extended to meet the diverse needs of customers and our business in a self-service fashion. Research of the industry and defining what a modern Developer Experience Consist of and work dynamics are taken in consideration. Building a strategy that can outline how Dell Digital and IT can build this great Developer Experience. Delivering a prototype that showcases with documentation and code examples what each use case at the end of the project. Embracing the Pivotal Labs development model for continuous improvement and delivery. Empowering all organizations to leverage the platform to create their own services, apps, and experiences.ABOUT PROJECT KOA(A) PIVOTAL PRACTICESCloud Foundry  is an  open source, multi cloud application  platform as a service  (PaaS) governed by the Cloud Foundry Foundation. The software was originally developed by  VMware  and then transferred to  Pivotal Software, a joint venture by  EMC,  VMware  and  General Electric.   the creation of the Cloud Foundry Foundation, the Cloud Foundry software (source code and all associated trademarks) was transferred to be held by the open source software foundation. It is primarily written in  Ruby,  Go  and  Java. Cloud Foundry is promoted for  continuous delivery  as it supports the full application development lifecycle, from initial development through all testing stages to deployment. Cloud Foundry's container-based architecture runs apps in any programming language over a variety of cloud service providers. This multi-cloud environment allows developers to leverage the cloud platform that suits specific app workloads and move those workloads as necessary within minutes with no changes to the app. Users have access to one or more  spaces, which typically correspond to a lifecycle stage. For example, an application ready for QA testing might be  pushed  (deployed) to its project's QA space. Different users can be restricted to different spaces with different access permissions in each. When an application is deployed to Cloud Foundry, an image is created for it and stored internally. The image is then deployed to a  Warden  container to run in. For multiple instances, multiple images are started on multiple containers. This is where  BOSH  comes in – Cloud Foundry's internal Controller uses BOSH to get the underlying infrastructure to spin up virtual machines to run the Warden containers on. When an application is deleted, all of its containers are destroyed and their resources are freed for other applications to use. If the application instance crashes, its container is killed and a new Warden container is started automatically. A container only ever runs one application ensuring isolation, security and resilience.A load-balancing router sits at the front of Cloud Foundry to route incoming requests to the correct application – essentially to one of the containers where the application is running.PAIR PROGRAMMINGWe pair our product managers, designers and engineers with counterparts from your team to work side by side, in the same office, 40 hours a week. The deliberate practice of staffing every workstation with two software engineers focused on writing software together. Similar to rally racing, the driver and navigator have the same goal – write high-quality and maintainable code that works. The driver and navigator can often switch roles throughout a programming session (unlike in rally racing). Driver: In addition to what the Navigator does – Actively typing at the keyboard, can yield to navigator   Navigator: Error checking, looking up APIs, thinking about ways to better structure the code, can jump in and drive It is seen that there are lot of benefits in pairing. The team which working through this practice gets boosting efficiency through collaboration during working. Knowledge can be shared dynamically during works hours, thus making the team more enthusiastic and skill can be transferred simultaneously rather than wasting time in learning the same. It not only enhance our skills but also prevents knowledge silo.There is even cent percent transparency in work.KOA PLATFORM TENETSGlobal: Provide global services that can be configured for regional needs. Customer experience is consistent regardless of location.Modern: Design extensible, scalable, loosely coupled systems and favor open versus closed systems to power experiences from mobile, to desktop, to voice and beyond.Agile: Operate in an ever changing world and to make rapid progress. Empower small balanced teams to operate independently and adapt quickly.Balanced: Technology serves the business and we balance speed of business value delivery with long term technology purity.Transparent: Inspire trust by providing open access to information and services. Progress will be measured by demonstration of capabilities.Pragmatic: When choosing between out of the box and custom solutions, opt for the solution that provides the most flexibility, at the lowest long-term cost. Use Dell technology when possible.Personalized: Start with our internal and external customers and work back to anticipate needs in real time based on data insights. Our systems understand individual customers to present relevant experiences.COMMERCE TRANSFORMATION AND CUSTOMER BENEFITSECommerce isn't new anymore, and as its novelty fades we're seeing businesses looking to hone their digital strategies to perfection. It is found that customer satisfaction is almost always the main goal, and as a result , that is what's driving most business strategies. This, in turn, is pushing organizations to adopt additional changes and bring in transformation in e-commerce. Some of the new innovation which are going to be implemented in the project is listed below.DELIVERABLESThe product should seamlessly interact with Dell Technologies entire Product Offering so that we can achieve our desired outcome across our entire experience.CONCLUSIONBecome familiar with the most modern technologies used to build great developer communitiesUnderstand the importance of using modern tools to increase velocity of ITOutside in view of Developer ExperiencesInternal interviews and research across Developers and functionsDefinition of Developer Experiences by employee personas (Software Developers, Content Ops, UX Design, Analytics, Business)Deliver 2 to 3 Demos that can be immediately actioned by Dell.

Tuesday, October 22, 2019

The First Reconstruction A Revolution Essay Example

The First Reconstruction A Revolution Essay Example The First Reconstruction A Revolution Essay The First Reconstruction A Revolution Essay Many people will argue that the social and political changes in the period between 1860 and 1877 culminated in a revolution.This time period, known as the First Reconstruction, made many advances in equality for Blacks in voting, politics, and the use of public facilities.The lawmakers of the time were however unable to make adequate progress in advancing economic equality; therefore Blacks didnt completely escape their original plight.This should not be considered a revolution because its results were quickly reversed when former confederate leaders and other bigots reclaimed the power of legislation in the South. The First Reconstruction was a result of the Civil War and lasted until 1977.The political, social, and economic conditions after the war helped define the goals of lawmakers during the Reconstruction.Congress now had to decide on how they were going to address such topics as; Black equality, rebuilding of the South, admission of southern state to the Union, and decidin g who would control the government.In the south the newly freed slaves wandered the countryside and the white population was devastated due to their loss in the recent war.The south was also devastated economically; plantations were destroyed, railroads torn up, their labor force gone, and cities were burned. In the post Civil War era there was a struggle for the power, each with their own ideas on how the country should go about in the reconstruction process.First, the Southern Democrats, a party made up of former Confederate leaders and other members of the aristocracy, strived to end the perceived control of the North over the South.They also sought the reinstitution of slavery under a different name, Black Codes.These codes would provide a cheap labor force to the plantations by limiting the rights of Blacks to move, vote, travel, and change jobs.Second, Moderate Republicans wanted to obtain a policy of reconciliation bet

Monday, October 21, 2019

Human Nature, Examples from Macbeth

Human Nature, Examples from Macbeth Free Online Research Papers Life is a reality that forces individuals to choose between right and wrong. Decisions are made to have a lasting effect that decides the outcome of a person’s future. Macbeth has a great deal of trouble deciding the difference between moral and immoral decisions during his rise to power. Macbeth’s character experienced a string of questionable decisions that consequently led to his dethroning. First, Macbeth became engulfed in greed and would stop at nothing to obtain what he felt was his own. Next, he displayed disloyalty towards his friends and superiors while trying to reach his goals. Finally, Macbeth exhibited gullibility. These three traits are what ultimately led to the downfall of Macbeth, not only as a king, but also his life. Macbeth first displayed his greediness after his first conversation with the three witches. The witches spoke to Macbeth and provided him with a glimpse into the future. This small act awakened the greed that Macbeth had always possessed. Macbeth then felt he deserved to be crowned king and stopped at nothing to fulfill his goals. This is the first sign that Macbeth’s character is losing control of reality. Macbeth also exhibited greed after he honorably received the title of Thane of Cawdor. However, he was still not satisfied, and craved more power. Therefore, Macbeth plotted to kill his best friend Banquo, and his son Fleance just to further ensure his prophecy to become king. For example, in the quote, â€Å"Upon my head they placed a fruitless crown, And put a barren sceptre in my gripe, Thence to be wrenchd with an unlineal hand, No son of mine succeeding,† Macbeth exhibits greed and jealousy. He trusts the witches’ prophecy saying Banquo’s children will become kings, thus he believes he must kill Banquo and Fleance to secure the throne. Macbeth’s greed began to cloud his mind even more when he planned the murders of Macduff’s innocent wife and children. Macbeth’s greed began controlling his life, and forced him to make rash decisions. This ultimately exposed his evil ways and he was killed because of it. Disloyalty is the second character flaw Macbeth exhibits. Macbeth displays this when he murders his king and longtime friend, Duncan. Macbeth does not comprehend his actions anymore. He felt no fear or remorse for this murder; his only concerns were his safety and well being. For instance, in Act 2, Scene 1, Macbeth says, â€Å"The bell invites me. Hear it not, Duncan; for it is a knell that summons thee to heaven or to hell.† In this scene, Macbeth is about to kill Duncan, which paves the way for his future disloyalties. This murder was a stepping stone for Macbeth’s future plans. Once Macbeth had murdered Duncan he underwent a transformation from a realistic, loyal commander to a fantasy living, traitor. This act drove a wedge between many people and Macbeth. These were the same people that would eventually drive him from power. Macbeth’s second act of disloyalty occurs when he murders his best friend and fellow commander Banquo. Banquo had suspicions that Macb eth’s plans were not honorable, so Macbeth became frightened. Macbeth then came to the decision to eliminate who he though was his adversary, but was really his friend. Macbeth accomplished this feat, and reached a new low point where friends and loyalty were meaningless. Finally, the third character flaw Macbeth revealed was gullibility. Macbeth allowed himself to believe the first series of premonitions the witches gave him. Macbeth felt that it was the witches who gave him this good fortune and not fate. However, Macbeth did not realize that he was already the Thane of Cawdor before he even spoke to the witches. Macbeth fully believed the witches were sources of good fortune. This causes Macbeth to lose all belief in the natural order of events, leaving him alone and friendless. Macbeth also displayed gullibility when he made himself feel invincible after the witches gave him the second series of premonitions. The three witches convinced Macbeth that a son born of a woman could not kill him. However, Macbeth would end up being killed by a son pulled from his mother’s dead womb. This exposed a loophole in the assurance the witches gave Macbeth that lead to his death. Macbeth allowed his goals and wants to control his life and this ultimately led to his downfall. Macbeth’s mind became so clouded he did not realize how greedy, disloyal and gullible he had become. His greed controlled his life and forced him to only concentrate on his desires. Macbeth’s did not understand the meaning of loyalty anymore, because he murdered his friends with no remorse. Finally, if Macbeth had a better grip on reality he would not have been taken in by the witches and lost his head. These three flaws along with other circumstances ultimately led to his downfall and death. Research Papers on Human Nature, Examples from MacbethCapital PunishmentComparison: Letter from Birmingham and CritoBringing Democracy to AfricaAssess the importance of Nationalism 1815-1850 EuropeHonest Iagos Truth through Deception19 Century Society: A Deeply Divided EraCanaanite Influence on the Early Israelite ReligionEffects of Television Violence on ChildrenWhere Wild and West MeetAppeasement Policy Towards the Outbreak of World War 2

Sunday, October 20, 2019

Rise in Bed Bug Infestations

Rise in Bed Bug Infestations Question: Why Are Bed Bugs Making a Comeback? Answer: For centuries, bed bugs were a common pest wherever humans lived. According to Susan C. Jones, Assistant Professor of Entomology at Ohio State University, bed bugs traveled to North America with the colonists. From the 17th century until World War II, people slept with these bloodthirsty parasites biting them. Just after World War II, strong pesticides like DDT and chlordane came into widespread use. Bed bugs nearly disappeared completely over several decades of heavy pesticide use. Bed bug infestations were limited, and bed bugs were no longer considered a major pest. Eventually, these pesticides were proven harmful to peoples health and the environment. The U.S. banned DDT in 1972 when it was shown to contribute to the decline of birds like the bald eagle. A total ban on chlordane followed in 1988. Peoples attitudes about pesticides also changed. Knowing these chemicals could harm us, we lost our enthusiasm for fumigating every last bug in our homes. The pesticides used in homes today do a better job of targeting specific pest populations. Rather than spray a broad spectrum pesticide in their homes, people use chemical baits and traps to kill common pests, like ants or roaches. Since bed bugs feed only on blood, they arent attracted to these pest control baits. Just as broad spectrum pesticide use waned, cheap air travel allowed people to visit places where bed bugs still persisted. Bed bugs hadnt made headlines in years, and most travelers never considered the possibility of bringing bed bugs home. Stowaway bed bugs in luggage and clothing made their way to cities and towns where they had been eradicated decades ago. Bed bugs now infest numerous public places, where they can crawl onto clothing and hitchhike to your home. Hotels top the list of bed bug hideouts, but they may also be found in theaters, airplanes, subways, trains, buses, prisons, and dormitories. Your best guard against bed bugs is information. Know what they look like, and take appropriate steps to keep them from crossing your threshold.

Saturday, October 19, 2019

Global Marketing and Advertising Assignment Example | Topics and Well Written Essays - 1750 words

Global Marketing and Advertising - Assignment Example Such is an effective strategy that ensures that they develop advertising contents that resonate with the uniqueness of the respective markets. Key among the factors that influence the decisions to localize advertising is the fact that emerging markets become the most lucrative markets for some of the leading global brands. They must, therefore, find appropriate ways of penetrating the unique markets. Hollensen, (2004) asserts that localizing advertisement is vital since it limits the costs of marketing to the prevailing marketing costs in any given market. Introducing a new product in a new market requires the company to employ appropriate brand development strategies. Developing a brand requires the effective introduction of the product a feature that validates the localized advertising. Any company such as those marketing whiskeys like Johnnie Walker cannot employ the same marketing strategies it uses in the United States in such a new country as China. The United States is an established market. Johnnie Walker is a stable brand and a market leader in the country. In China, Johnnie Walker is a new brand with the company barely introducing its products. The company, therefore, uses localized advertising in China with the view to introducing and developing a brand in the country as it has in the United States. In emerging markets, the company uses basic target market strategies such as the marketing mix. The marketing mix is a vital introductory and product developmental strategy that presents specific features of a product (Kotler & Armstrong, 1991). Key among such features is the product itself, the price of the product, place, and promotion. The attractiveness of the emerging markets often enhances the development of a scramble for the market. This requires strategic yet aggressive marketing that validates the use of the marketing mix since it presents the price of a product as a major competitive advantage.

Friday, October 18, 2019

Being Polycultural Essay Example | Topics and Well Written Essays - 1250 words

Being Polycultural - Essay Example He discusses his own problems as a child who comes from such lineage. He also brings a new point of view regarding various cultures and impact of each on the other. With the help of Robin Kelly’s article, we are going to analyse and discuss, acceptance of children of mixed parentage in the western society and how Kelly’s concept of being polycultural has helped him in his struggle for acceptance. Today we talk about child psychology and not to hurt the young, vulnerable hearts of kids and young children. But whenever we talk about somebody’s lineage and parentage do we realise that the discussion can leave a permanent scar on the mind of the kid? Upbringing of these children in the society: It becomes a challenge for the parents to keep these prejudices at bay when they bring up their children in as neutral environment as possible. However the tragedy starts when the children grow and start realising that they are someone different from the people around. The dif ference is only the colour of the skin they carry but they are constantly made uncomfortable in their own skin. Robin Kelly has described his life as a normal American teenager. In Harlem in the late 1960s and 1970s, Nehru suits were as popular—and as â€Å"black†Ã¢â‚¬â€as dashikis, and martial arts films placed Bruce Lee among a pantheon of black heroes that included Walt Frazier of the New York Knicks and Richard Rountree who played John Shaft in blaxploitation cinema. How do we understand the zoot suit—or the conk—without the pachuco culture of Mexican American youth, or low riders in black communities without Chicanos? How can we discuss black visual artist in the interwar years without reference to the Mexican muralist, or the radical graphics tradition dating back to the late nineteenth century, or the Latin American artists influenced by surrealism? (Kelly page 2). In this paragraph he does not wish to describe himself as any person who stands out because of his colour. By quoting common references of every person’s childhood he establishes his connection with them very strongly. He even uses terms and phrases which are used by everyone else. Does that indicate his desire to connect with everyone around him? To be accepted as a normal person who probably thinks the same or is brought up with same ideologies as any other person in America? Robin Kelly has also described the suffering of his younger brother because of the question regarding his mixed culture. Perhaps the most sensitive and protected in the family, his younger brother might have been hugely affected by requiring constant approval and acceptance from his friends. Finally his brother gave up his struggle and chose to settle down in a completely different culture and to the other side of the world. This is sort of voluntary resigning from the situation. Even if he might have gone for his personal benefit, he might have thought of it better to move rather th an have a questioning look on the faces of the people around him. This might be the most difficult decision he has made in his life. Robin Kelly’s sister got her name changed because of the same question, â€Å"What are you†. She tried to solve this problem her way by changing her name. Everyone in the family was terribly affected by the question and every one of them tried to find out his or her own way of dealing with it. How difficult it might be for the parents to create a neutral and believable situation for a healthy and normal upbringing! Refusing the acceptance and denying the existence: Examples like Robin Kelly are abundant in western society. There are so many authors who have written about mixed parentage and the reaction of the society, mostly adverse to them. Like in book ‘Life on the colour Line’

War is Kind - Stephen Crane Essay Example | Topics and Well Written Essays - 750 words

War is Kind - Stephen Crane - Essay Example War is Kind - Stephen Crane Corroborating this, the poet writes: â€Å"Great is the battle-god, great, and his kingdom-- A field where a thousand corpses lie†. This is the unending story of wars. The tone of the poem is sarcastic but it is not sarcasm alone but mixed with helplessness of the situation created by war. Apart from the material destruction caused by war which can be replenished, what can never be recouped are the loss of precious lives and the soldier leaves the memories of what has been and what never more will be for his immediate family members, acquaintances and the society at large. As such when the poet mentions that â€Å"war is kind† one must understand the hidden meaning of cruel kindness ingrained in the process of war. One death in the family is like the introduction of the muffled drum in the melodious symphony of an orchestra. The poet reveals this situation by introducing an element of sarcasm specifically in the lines fourteen through sixteen: â€Å"Raged at his breast, gulped and died, Do not weep. War is kind†. When two unrelated words or having contradictory connotations are employed together in structure, but they give a dissimilar meaning, it is a case of oxymoron. Some of the examples in this poem are: â€Å"virtue of slaughter†, â€Å"excellence of killing†, â€Å"splendid shroud†, â€Å"drill and die† and â€Å"blazing flag†. In this poem the poet has made the judicious use of oxymoron and the contrast is effective and likeable and the words the poet has placed together generate vivid meanings.

Thursday, October 17, 2019

The Positive and Negative Aspects of Developing an Organizational Assignment - 1

The Positive and Negative Aspects of Developing an Organizational Culture - Assignment Example From this paper it is clear that specifically the presence of an organization culture can strongly influenced not only the business performance of a company but also the ability of the company to fulfill its current and future business goals. On the contrary, having a weak organizational culture can also lead to the development of a poor business performance. To ensure that business organizations could benefit from having a strong oranizational culture, this study will purposely examine the positive and negative features of organizational culture.   Commonly shared by the managers and staffs, the presence of a well-defined organizational vision, mission, and goals serve as a guiding attitude and behaviour within a business organization. This discussion outlines that employees within a business organization with strong culture are subconsciously sharing assumptions on how they will achieve the organizational goals. In the absence of any of these features, it would be more difficult on the part of the business managers to come up with more effective business decisions and strategies in the near future. Aside from having a clear organizational vision, mission, and goals, other typical features of having a strong organizational culture include:   having a unified organizational identity; performed work activities are considered as a group performance;   each department within the business organization are well-coordinated;   supervisors and business managers have a higher control over the group of employees; and   the team has a strong ability to control and tolerate risks and conflicts among others. Contrary to having a strong organizational culture, a business organization that has a weak organizational culture is often characterized by having no clear organizational vision, mission, and goals. It means that a business organization with a weak or no organizational culture are the ones that has a group of employees with no shared purpose.

Business Ethics Essay Example | Topics and Well Written Essays - 500 words - 19

Business Ethics - Essay Example She is told that it is harmless and owing to her lack of knowledge, she doubts that the hospital management is right in saying so. She cannot jeopardize her job on the basis of a doubt! Let’s analyze the matter with the utilitarian theory of ethics. The utilitarian theory of ethics says that any action whose consequences are good is justified. By reporting the company’s matter to her friend, Deborah would never be able to achieve a favorable result. Everybody in the management would suspect her to have leaked out the news and would take severe action against her in addition to firing her from the job. Besides, if she tells her friend, it would create a bad image of the hospital in the public eye. Hence, by leaking out this information, Deborah would never be able to do the ultimate good. She might suspect that this would at least save the life of the community, but she needs scientific knowledge to be sure enough! So the utilitarian theory of ethics suggests that Debora h should drop her plans of leaking this information. The reasonable limit of loyalty to one’s employer is the very state of doubt that Deborah is in. â€Å"†¦acts should be classified as morally right or wrong only if the consequences are of such significance that a person would wish to see the agent compelled, not merely persuaded and exhorted, to act in the preferred manner† (â€Å"Utilitarian ethics†). Once she is sure that the hospital’s waste dumping act has lethal implications upon the environment, she may break her loyalty with the hospital. By doing so, she may jeopardize her job, but this world is about much more than just earning money. She would sacrifice her job this way, but will be rewarded for her noble act and sacrifice by God Almighty. Certainly, things would have been different had Deborah been in a position of greater authority. A potential reason why the managers are not taking her seriously is the fact that she is nothing more than a

Wednesday, October 16, 2019

The Positive and Negative Aspects of Developing an Organizational Assignment - 1

The Positive and Negative Aspects of Developing an Organizational Culture - Assignment Example From this paper it is clear that specifically the presence of an organization culture can strongly influenced not only the business performance of a company but also the ability of the company to fulfill its current and future business goals. On the contrary, having a weak organizational culture can also lead to the development of a poor business performance. To ensure that business organizations could benefit from having a strong oranizational culture, this study will purposely examine the positive and negative features of organizational culture.   Commonly shared by the managers and staffs, the presence of a well-defined organizational vision, mission, and goals serve as a guiding attitude and behaviour within a business organization. This discussion outlines that employees within a business organization with strong culture are subconsciously sharing assumptions on how they will achieve the organizational goals. In the absence of any of these features, it would be more difficult on the part of the business managers to come up with more effective business decisions and strategies in the near future. Aside from having a clear organizational vision, mission, and goals, other typical features of having a strong organizational culture include:   having a unified organizational identity; performed work activities are considered as a group performance;   each department within the business organization are well-coordinated;   supervisors and business managers have a higher control over the group of employees; and   the team has a strong ability to control and tolerate risks and conflicts among others. Contrary to having a strong organizational culture, a business organization that has a weak organizational culture is often characterized by having no clear organizational vision, mission, and goals. It means that a business organization with a weak or no organizational culture are the ones that has a group of employees with no shared purpose.

Tuesday, October 15, 2019

Marketing Research Gilligans Backpacker Hotel Paper

Marketing Gilligans Backpacker Hotel - Research Paper Example Marketing refers to any process aimed at developing and implementing plans to anticipate, identify and satisfy the customer demands with the chief aim maximizing profit margins of an organization or business. Marketing research forms the arsenal of market analysis. This entails identifying the customer’s requirements, planning an appropriate marketing mix culminating into a good entry into the market. Gilligan’s Backpacker Hotel is located in Australia. The hotel that operates the entertainment industry provides attraction to visitors from all over the world (global and local). Its strategic location makes it accessible by the visitors. This hotel is the leading youth hotel resort in Australia. There are not many aged individuals above the age of 55 years that frequent the place as there are the youths. The services are amazing including accommodation, fully conditioned hotel rooms with ensuite, and the traditional backpacker, from where it draws its name. Additional se rvices include free Wi-Fi, stunning Lagoon swimming pools, free transport from the airport, and free line provision among others (Ooi & Laing 2010). Entertainment facilities in the place include open deck bars, supporting events, plasma television, and outdoor pub screens (Crea, 2013). With all this in place the hotel is frequented by youths and adults aged below 55 years.As previously stated in the introduction, the gap that exists in Gilligan’s Backpacker Hotel is that of the customers or rather visitors who visit the premises

Principles of Environmental Science Essay Example for Free

Principles of Environmental Science Essay Principals of Environmental Science Joshua Hammack ENV/100 February 4, 2013 Christopher Bertram Principals of Environmental Science Environmental science is the relationship between the earth and all living things and organisms that use the earth’s resources to sustain life. Environmental science is also the ongoing study of the environment and all of its interconnected systems. The style of research performed by environmental scientists is very diverse. Also, environmental science is composed of many components such as geology, physics, social science, meteorology, and biology. Social science looks more at how humans and animals interact within the environment and the effects they have on one another. â€Å"Environmental scientists try to establish general principles about how the natural world functions. They use these principles to develop viable solutions to environmental problems—solutions that are based as much as possible on scientific knowledge† (M. C. , 2009). Technology and science affect the problems and solutions of today’s society both positively and negatively. Take for instance the invention of the car by Karl Friedrich Benz in 1885, (Bruno, 1997) while there was a demand for better transportation as people became more sophisticated and wanted to travel further than possible on a horse it created a demon for the environment to fight. Today, worldwide there are more than 1 billion passenger vehicles on the roadways, (Tencer, 2011) and with an increase in automobiles comes added pollution from oil, grease, petroleum, and rubber, but not only the cars produce pollution. The manufacturing does equal amounts of damage from steel mills, rubber plants and stamping plants. With growing population these numbers will begin to rise. At the same time the technologies that are contributing to the Worlds pollution problems are also being used to help solve the problem by creating means necessary to obtain valuable data to aid in the solution. For example studying marine life in the depths of the ocean would not be possible without using motorboats to reach these remote locations. The double edge sword being that the boat itself pollutes the water. Finding a balance between the neccessity of technology and the over consumption of technology is a slippery slope, but it is crucial to the sustainability of the environment. â€Å"Ecologist Garrett Hardin (1915–2003) is best known for his 1968 essay â€Å"The Tragedy of the Commons. † In it he contended that our inability to solve complex environmental problems is the result of a struggle between short-term individual welfare and long-term environmental sustainability, the ability to meet humanitys current needs without compromising the ability of future generations to meet their needs† (M. C. , 2009). It is essential that society studies the sustainability of our resources not only so they can be preserved, but to aid in the prediction of growth and evolution. Some countries like the US, Canada, Japan, and Europe are highly developed countries that are consuming the majority of the worlds sustainable consumption. As the under developed countries such as Haiti, yemen, and Sudan begin to grow they will take on a larger share of the sustainable consumption. Without monitoring the development from an environmental point of view the worlds population could literally eat themselves out of house and home. â€Å"Those who dont know history are doomed to repeat it. † –Edmund Burke. Looking back through history the United States has not always been the best stewards to the land. In fact, through many mistakes the lessons of Mother Nature have been ingrained into our culture. The concept of conservation and preservation was brought about by a group of men in the mid 1800’s through the early 1900’s. Benjamin Harrison (1833–1901), Grover Cleveland (1837–1908), William McKinley (1843–1901), and Theodore Roosevelt (1858–1919) were all the first to use the Forest Reserve Act, this act was put into affect in 1881 which gave the president the authority to establish forest reserves on public, federally owned land (M. C. , 2009). Before this the lands in the western United States were falling victim to deforestation with 160 billion board foot of lumber being cut from 1860, just after the Civil War to 1900. Throughout history the government has been very proactive in establishing programs to help preserve and protect the natural resources. Until 1970, the voice of the environmentalist was nothing but a whisper that was only heard through two organizations, the Sierra Club and the National Wildlife Federation (M. C. , 2009). When Denis Hays, a Harvard graduate student was influenced by a former Wisconsin senator to organize the first recognized Earth Day it bacame a gateway for informing the public on sustainability, consumption and what we needed to do to preserve our environment. Eventually Earth Day became a way to show people that their little contribution to reducing their carbon footprint as much as possible was magnified greatly when coupled with others efforts. â€Å"By Earth Day 1990, the movement had spread around the world, signaling the rapid growth in environmental consciousness† (M. C. , 2009). In conclusion, it is inevitable that the world as a whole will continue to grow, the population will increase, and resources will be exhuasted. It is for that reason the human race must be aware of what is coming.

Monday, October 14, 2019

History Of English Intonation English Language Essay

History Of English Intonation English Language Essay Many people think that pronunciation is what makes up an accent. It may be that pronunciation is very important for an understandable accent. But it is intonation that gives the final touch that makes an accent native. Intonation is the music of a language, and is perhaps the most important element of a good accent. Often we hear someone speaking with perfect grammar, and perfect formation of the sounds of English but with a little something that gives them away as not being nativespeaker.Therefore, it is necessary to realize that there is more than the correct pronunciation of the vowels and consonants of a language. This is very important and we do stress it in other articles. But it is only one of the three components to an accent, pronunciation, intonation, and linking. In other places we will examine the correct pronunciation of vowels and consonants, and linking, the way that syllables within a word, and the beginning and ending of words come together. Two useful abstractions: To understand how intonational transcription works, you must understand two different kinds of abstractions which the system relies on. The first is a phonetic abstraction, namely that there is something which we can call intonation, a well-defined set of linguistic phenomena all working together to determine the pitch pattern of an utterance. This abstraction is very useful because it is fairly easy to get a good measure of what listeners perceive as the pitch pattern. We can do this by extracting the fundamental frequency of the voiced parts of the utterance, a task which is computationally quite easy. We can then take the fundamental frequency pattern, and analyze it as the result of a set of linguistic categories with a number of specific purposes, and an algorithm which implements the categories as events in the pitch of the utterance. Two points to note here: 1) not all intonational categories have the same function; being an intonational category only means that the category has a specific and categorical effect on the pitch pattern. 2) these categories do not determine all aspects of the pitch pattern; variou s other non-linguistic differences, such as emotional state, degree of involvement in the speech, and individual differences such as ones due to sex, also affect aspects of the pitch pattern. The second is a functional abstraction. These intonational categories can be classified with respect to the two major types of prosodic functions. Prosody can be described as consisting of head mechanisms and edge mechanisms. Head mechanisms are those which act to pick out one piece of an utterance as different than its neighbors, while edge mechanisms indicate which items go with which by marking the edge of a larger grouping. Intonational categories in the English system similarly function either to pick out syllables which are more stressed than their neighbors, or to mark the final edge of a piece of an utterance which is to be interpreted as a group. Edge marking tones boundary tones and phrase tones. The intonational categories which you will likely find most intuitive are the ones which are used to mark edges. One reason for this, I believe, is that the English orthography actually writes some of these differences. For example, consider the following pair of sentences. 1) This is a test sentence. 2) This is a test sentence? If you convert these into speech (by reading them out loud), you will note a very salient difference in the pitch contour at the end. In 1) the pitch falls throughout the last word, often ending with a little bit of creaky voice, while in 2) the pitch rises throughout the last word, perhaps ending higher than anywhere else in the entire sentence. Such differences in pitch pattern reflect discourse-related differences such as is captured by the use of the question mark in 2). At a full stop, our system indicates the possibility of four different contours, the two which appear in likely renditions of 1) and 2), and two more, one which you will likely produce in the non-final members of a slowly rendered list, and one which you might produce when calling someone in for dinner. In the transcription system, you will see these represented in the following way (more or less). The fall in 1) is low throughout, and so is indicated as LL% (two lows with the % indicating the final boundary). The rise in 2) is high throughout, with a very brief rise to a super-high at the end, and so is indicated as HH% (two highs). The so-called list boundary starts low and rises slightly at the end, and so is indicated as LH%. The last one which appears in calling chants is basically high throughout, and differs from the HH% (question marker) in that it does not rise to a super high. Thus, since it is high to start with, it starts with a H, and since it is not as high as the super high at the end, it is relatively low, and so is indicated with a L%. This makes for a neat 4-way distinction as below, given with stereotypical examples of places where you might find them. (Note these are not the only places you will find them!) LL% Terminal fall statements. HH% High plateau with upped high at end covert questions. LH% Low plateau with little rise at end internal to lists. HL% High plateau with no rise to a super-high end of calling chants Head marking tones pitch accents. If you go back and reproduce the items in 1) and 2) again, and this time concentrate on the area aroundtest, you will very likely notice a large difference in pitch pattern in this region in addition to what is going on at the end. The wordtest is a critical portion of the utterance in most prosodic analyses of English, because it is the last item which bears some degree of stress, usually called tonic or sentence stress. I chose this sentence because the words test sentence form a compound, and one of the peculiarities of English compounds is that they are most stressed on the first half. Thus,test is the most stressed syllable in the last content word in the sentence. In stressed locations such as this, English speakers also implement tonal events. Such events are often called pitch accents,, pitch because they involve parts of the pitch pattern, and accents because they are involved in making a particular syllable more prominent. Stressing this syllable makes it stand out from its neighbors. Thus, the tonal events ontest are head-marking events. Here, like the boundary tones just discussed, there are tonal differences associated with different discourse conditions. In 1) you very likely will produce the stressed item with a high pitch somewhere on it, while in 2) you very likely will produce the stressed item with a relatively low pitch. Thus, the difference between vanilla statements and covert questions is not only in the presence of LL% boundary tones in one and in HH% boundary tones in the other, but also in the presence of a H accent in one, but a L accent in the other. Since there is a categorical difference in how you use pitch to stress the tonic item, you need to have a categorical difference between H* and L* accents. (The star here indicates that the tone is associated with the stressed syllable.) In addition to using relatively high and low pitch, there are more complicated rising and falling pitch accents which differ from the simple low and high accents in what they indicate. Our system captures these differences in the local use of pitch in the accent by combining Hs and Ls in various ways to get rises and falls. Thus, in addition to H* which indicates a generally high pitch around the stress and L* which indicates a generally low pitch around the stress, we can also have H+Ls (falling accents), and L+Hs (rising accents). To illustrate the difference between a simple H and a L+H, consider the following two conditions: 3)We will be having you read bunches of utterances for some obscure reason related to why anyone would be interested in linguistics. The first is a test sentence. Its just there for practice. 4)The first is not a real sentence, the first is a test sentence. In producing test sentence in 3), it is likely there will not be an appreciable rise in pitch, while in 4), where it explicitly contrasts with the precedingreal, it is likely that there will be an appreciable rise in pitch from the is a tot est. In fact, it is a general property of contrasting items that they get rendered with a relatively low pitch on the material preceding the stressed item and a sudden rise to a peak on the stressed syllable. If you read over 4) several times, emphasizing the contrast more and more each time, this rising pitch event associated witht est will become more and more apparent.. In 4) the rising accent is seen in the relationship in pitch between the items immediately preceding the stressed syllable and the pitch on the stressed syllable itself. However, there are other examples of rising pitch accents in which the low pitch predominates in the stressed syllable, and the high does not become realized until very late in the syllable or in the following s yllables. Pierrehumbert Hirschberg (1991) discuss fairly clear examples of this accent such as the following: 5) A: Alans such a klutz. B: Hes a good badminton player. Here the intended meaning of the second response is that B is not sure that playing badminton qualifies one as not being a klutz. In the intended rendition there is a low pitch onbad and a rising pitch on the immediately following syllable, and then another fall to a general low ending in LH% phrase tones. Another example they discuss is the following: 6) A: Did you take out the garbage? B: Sort of. A: Sort of!?! Here, the intended rendition of Sort of starts low inso rt and rises, and then falls and rises again at the end. The intended meaning is very much like that in 5), namely, B is not really sure what she did counts as taking out the garbage. As rendition ofsort of in the last line has exactly the same pattern as Bs, a rise throughsort followed by a fall and a rise at the end, though the rises and falls are more exaggerated. Whats important in each of these cases,badminton in 5), and both sort ofs in 6), is that the stressed syllable exhibits a distinctly low pitch and the rise which comes much later than the rise in 4). In order to annotate this difference, Pierrehumbert used the * to indicate which part of the contour is to be associated with the stressed syllable. Thus, the contour in 4) is annotated as a L+H*, since the H part appears on the stressed syllable, and the L part simply comes some time before it. By contrast, the contour in 5) and 6) is annotated as a L*+H, since the L part happens on the stressed syllable, and the H part appears some time thereafter. Pitch Range. : One final aspect of intonational modeling must also be mentioned, that is the notion of pitch range. As I noted above, the tone category sequences do not all by themselves determine the pitch contour for an utterance, but other non-linguistic (non- conventionalized) factors also affect the final realization of pitch. One approach to handling these less conventionalized effects, such as what may be due to emotional involvement, is to allow for modulation of the overall range of the pitch movements. The general approach used in most models is to specify a pitch window, which indicates the range of pitch to be used at any given time. The top of the window is where you find the Hs and the bottom of the window is where you find the Ls. This window can be affected by a number of different factors, which work in different ways. Some factors are global in that they typically affect a large portion of speech. Take, for instance, the effects of emotional involvement. When people get irate, the re is a strong likelihood that the both Hs and Ls will be higher, and that the difference between the Hs and Ls will be bigger. This larger and higher window will often affect entire sentences. You will also likely find such global shifts in window size if you examine how people do narratives which include parentheticals and quotations. Parentheticals often are rendered with a narrower window, while quotes often involve a larger window. Other factors which affect pitch range can be localized to one particular location in the utterance. The most commented upon is the effect of downstep (sometimes called catathesis). Downstep is a very regular lowering and narrowing of the pitch range which happens in the presence of the accents. In Pierrehumberts analysis, any tone which is composed of two tones (the rising L+H and falling H+L accents) also trigger downstep. You can easily imagine this effect in an emphatic rendition of the following sentence. 7)I dont want horses and dogs; I want sheep and cats. If you are contrasting horses with sheep and dogs with cats, you will very likely produce this sentence with L+H accents on all four items (probably L*+H onhorses anddogs, and L+H* onsheep andcat s). If you do so, you will also notice that the second item in each list,dogs andcat s, will both be lower in pitch than the first,horse s, andsheep. This conventionalized lowering is taken to be due to the downstepping effect of the complex rising accents. One can also see this conventionalized downstepping very clearly in phrases with multiple accents rendered in a finger-wagging lecturing style where the clear intent of the style is to indicate that you should know this by now. For example, 8) You just dont seem to get it. Insert tab A into slot B. Repeat it four times. In this situation, the rendition of the last two sentences, which we can assume have been rendered several times before in the extended discourse, will likely not exhibit huge rising or falling accents. Nevertheless, I have heard this sort sentence produced with clear downsteps between each accent. Due to sentences like these, one must conclude that the occurrence of downstep does not necessarily demand the obvious existence of rising or falling accents. In Pierrehumberts analysis, this is due to the H*+L tone category which is locally the same as a plain H*, except that it triggers the lecturing downstep effect. In other systems, such as the ToBI revision, this downstepping is marked with an explicit marker (an exclamation point placed before the affected accent.

Sunday, October 13, 2019

Shiloh by Bobbie Ann Mason Essay -- Shiloh by Bobbie Ann Mason

  Ã‚  Ã‚  Ã‚  Ã‚  The setting in the short story â€Å"Shiloh† by Bobbie Ann Mason works well to accentuate the theme of the story. The theme portrayed by Mason is that most people change along with their environment, with the exception of the few who are unwilling to adapt making it difficult for things such as marriage to work out successfully. These difficulties are apparent in Norma Jean and Leroy’s marriage. As Norma Jean advances herself, their marriage ultimately collapses due to Leroy’s unwillingness to adapt with her and the changing environment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Leroy Moffit is a truck driver, and over the years as his wife Norma Jean is adapting to the changing community his adaptation to things consist of pretty much the way he drives his truck. During this time Norma Jean is left at home to fend for herself and learn the workings of nearly being a single woman. Norma Jean started to play the organ again, practice weight lifting, and take night classes. When Leroy came home after years of being saturated in his work he expected things to be like they were in the beginning of their marriage. As time goes on at home, Leroy takes notice to Norma Jean’s keen, and independent understanding of what goes on around her. He observes and is afraid to admit that she has had to be her own husband. Over the years Norma Jean developed a structured routine that does not include him. As Leroy sits around and plays with a model log cabin set Norma is constantly working to advance and adapt herself with ...

Saturday, October 12, 2019

The Use of Dramatic Irony in Sophocles Oedipus the King Essay

The Use of Dramatic Irony in Sophocle's Oedipus the King Tragedy as an element of the human experience has been the subject of many of the great works of literature written in the Western tradition. For some, tragedy embodies the highest form of humanity. It is through suffering that we are able to reveal ourselves most completely. Others see tragedy as an element of morality where we are to learn well the lessons of those who tempt the gods. The Ancient Greek philosopher, Aristotle, outlined a theory of tragedy as archetypal drama in his classic work, the Poetics. He uses the play by Sophocles, Oedipus the King (hereafter "Oedipus"), as the standard model by which all other tragedies are measured. In Aristotle's view, a perfect tragedy should not be simple, but rather complex in its action. It is the degree of complexity of the tragedy, the true increase in the amount of suffering that the heroic character has to go through, that intensifies the use of this device. The truly tragic figure will go through the play experiencing grad ually increasing amounts of knowledge which reveal more horrible details. At each revelation, the audience has already been made aware of the tragic event so it is prepared and waiting for the hero's downfall. To achieve true tragic circumstances, a clear reversal of fortune is required to occur to the main character. This reversal of fortune, above and beyond negative events, will then garner feelings of pity and fear in the hearts of the audience. As Aristotle states: The change of fortunes should be not from bad to good, but, reversely, from good to bad. It should come as a result not of vice, but of some great error or frailty, in a character either such as we have describe... ...is destined to marry his mother after defeating the Sphinx. The audience, however, long familiar with the ancient myth, is mindful that in solving the riddle Oedipus further condemns himself. These choices lead to the ultimate climax where Oedipus blinds himself and wanders the earth as punishment for his actions. The lack of knowledge of his fate combined with the audience's total familiarity with the myth provides for the greatest differential between knowing and not knowing. Dramatic irony, used throughout the play to emphasize the power of fate, is ultimately used as the closing statement of man's frailty in the face of infinite justice. Works Cited Aristotle. Poetics. 12 July 2005. http:classics.mit.edu/Aristotle/poetics.mb.txt Gwynn, R. S. Drama: A Pocket Anthology, Second Edition. New York: Addison-Wesley Educational Publishers Inc, 2002.

Friday, October 11, 2019

Yakka Tech Pty Ltd

This case tells us about the Information technology service firm (Yakka Tech Pty. Ltd. ) This firm provides I. T services throughout Australia and New Zealand. Basically, this firm install and upgrades enterprise software systems and related hardware on the client’s sites. To provide all these services it employees 1500 people. It has customer service division that consist of four customer contact centres serving clients within each region. Each customer service centre consists of half- dozen departments representing functional specialisations and a single department consist of more than two dozen employees. Over last five years time period Yakka tech’s customer service business has nearly doubled. But this growth not only brought positive aspects to the company, rather brought various negative consequences such as, increased customer complaints regarding poor customer services, in-enthusiastic response from the employees, conflict between employees of various departments, increased number of employee’s resignation. This not only increased the labour costs but it also showed direct impact in terms of productivity of the employees. Due to these negative consequences Yakka tech decided to increase the pay rate and keep the employees. Moreover, they also offered a share of profit with employees if they work more than two years for the company. This reduced the resignation of the employees, whatsoever, customers complaints did not end. Q1) What Symptom (s) in this case suggests that something has gone wrong? It is a fact that something went wrong, due to which this I. T service provider was unable to live up through customer’s expectation. As the business grows, it is likely that the work pressure will be more. Proper management is required to make work pressure less. Moreover, a proper channel of communication from the time of query has been made by the customer and ticket has been issued till the time it has been solved should flow. And rather than closing the ticket and re-issuing another ticket to same customer with same problem it would be effective to make a record of customer with same ticket number that could be used as future reference if some complaints or queries would be used by same customer again. Re-issuing of ticket again and again to same customer and different way of handeling same problem by same company would definitely make customer unsatisfied and ould cause more time. This is one of the symptoms that shows the initial mistake of Yakka tech. Similarly, Being I. T service provider, it should have had individual account of customer with their unique reference code that describes the type of system they are operation in their organisation. So that once customer give their refrence any employee with related department gets the ca se history of what had been done by previous colleague and what needs to be done further more. This would make it lot easier for the employees to understand the customer’s problem and solve query quicker. This is the second symptom that created customer dissatisfaction and longer time to tackle with some problem that created blockage in several departments that over loaded the work. Moreover, when the query had to deal with more than one department of the division it always created customer complaints. This was one of the major symptoms of customer’s dis satisfaction and yakka tech’s internal employee conflict. Since, every single employee were unaware of how the customer was dealt by previous employee, every single time each employee had to deal with each customer form the beginning. This would create frustration for the client. Due to work pressure and number of call waiting there was no proper communication between employees of different department. Yakka tech should had tried to figure out possible reasons for employee resignation. In many cases pay rate is not only the reason for employee’s resignation. On the other hand company’s first priority should be to deal with customer. Customers were not satisfied by the way they were served. Hence Yakka should have take a better step by talking with employees. Supervisor and managers to try identify what kind of problem they are going through to serve the customer. Another symptom that shows something went wrong was, due to lack of communication between management and employees of different division. Where employees felt they had to do what they were employed for. Same time they had to listen to number for frustrated customers and job was becoming monotonus. At this stage there should have been some role from management to step in have a meeting with employees make them cheer up and assure them to make some flexible way of working. Due to lack of such approach, despite the pay rate was increased the customer were still not satisfied and employees were working just for the sake of high payment. These were some of the symptoms that suggest something has gone wrong in Yakk tech Pty. Ltd. 2. What are the main causes of these symptoms? 2. 1 Customer complains regarding poor quality service. Unhappy customers are bad news for any company. Every single complaint from a client is a manifestation of dissatisfaction because of poor quality service. Customer complains should be considered as a major factor as it will serve as a feed back of the company IT systems infrastructure(managing customer complains). Yakka Tech’s customer service business has doubled over the past five years yet the management was not focused towards the existing complains process and how it should be handled. Customer complains of Yakka Tech need to be defined and clarify the company’s policies to establish procedures in order to satisfy their clients. The clients’ requirements need to be synchronized with the company’s resources is one of the important element in complaint handling. The complains should be addressed at the earliest and in a fair approach rather than having a defensive manner of dealing the problems. Developing a structured customer complaint management can prevent this problem. 2. 2 High employee turn over The number of employee resignation in YakkaTech contact centers has risen above industry average until eighteen months ago. It resulted in increase in labour cost due to recruiting and training of new technical staff and caused low productivity of new staves. There should be good relationship between employee satisfaction, employee turnover and customer satisfaction(better employees). Employee turnover will be high in a company if the work environment is not up to the standard, which is exactly what happened in YakkaTech and that resulted in negative effects between the relationship of the company and its customers. The management needs to understand the reasons for high employee turn over and need to take necessary steps to overcome it. Lower productivity of employees can be reduced if the employee turnover is lesser as new employees are the main reason for lower productivity. Some of the reasons for high employee turnover are poor management, low employee compensation and not considering employees quality of life. 2. 3 Poor customer service training. according to the result of an employee survey as well as informal comments since then many of the YakkaTech employees said that they find their job monotonous and have the filings for disconnection from the work they do. This has resulted in failure on customer service skills and behaviors which cause in increase in responsibilities performed by a customer service staff. So the training that company gives to the new employees should emphasize to gain patience when dealing with customers problems and giving real effort to solve it. YakkaTech should design the training programme to achieve the predetermined objectives goals and needs of the organization. Improved communication skills, retention of customers, problem solving capabilities focus on customer satisfaction and maximum and effective use of the resource available. 2. 4 Conflicts. There have been few complaints about the ongoing conflicts with people in other departments and the stress of serving dissatisfied customers. The reasons for conflicts in YakkaTech may be because departments have different objectives and if their members cant find common values and goals they cannot cooperate which fail to coordinate team action effectively. Changes take place constantly in an organization and these changes can generate emotions and employees can more easily adopt to change if they are well prepared, included and supported. Task interdependence may be another important conflict in the firm that is conflict between individuals or groups that are dependant on one another. Lack of proper communication between different divisions can cause conflict. The management can develop different approaches that fit employees’ personalities and responsibilities. Some of the conflict management skills that YakkaTech can adopt are, getting feedback from employees about the different operations of the department, assessing the source of the conflict and different conflict management styles. 2. 5 Lack of team motivation. YakkaTech’s executive team decided to raise pay raise for its customer service staff to become among the highest in the industry. They assumed that high rate would improve morale and reduce turn over and reducing hiring costs and improving productivity. Increased pay rates failed to improve morals but it did reduce employee turn over in the firm. It clearly shows that there is lack of motivation by the management to maintain effective team work and employee retention. Interesting work, appreciation, pay, good working conditions, and job security are important factors in helping to motivate. (http://www. bpir. com/employee-motivation/menu-id-71/implementation. html). Work and personal life of an employee should be given importance in the company.

Thursday, October 10, 2019

Supporting Teaching and Learning Essay

1. Outlie the difference between sequence and rate of develoment. Why might children develop at different rates in different areas? All children are different in sequence of development depending on events of what will happen while growing in age, as like Maslows hierarchy of needs are shown you need all acpects to develop, you need (qouting from Maslows hierarchy of needs) basic needs such as physiological needs (Health,food,sleep), safety needs (shelter, removel, belonging and love needs (love, affection, being a part of groups), esteam needs (self-esteem and esteem from others) to finally you will reach the top to self-actualisation needs (Achieving individual potentail) so for a child to develop they must complete one of the area’s before they move on to the next one. each and every child will develop at a different rate for example Some babies start teething from 6 months and some of them start even at 9 months, some babies can start talking at around about 1 Yrs but in some case’s at the age of 1 yrs some babies will still only babble and point at what they want but it will depend on the individual. milestones of development are given as a broad avarage of which they expect a child to reach but not all children are the same and will develop at their own pace. There are also other different areas of development from physical, social, intellectual and language no matter what the age of the child.. If at all one is skipped or is slow it can be a cause for concern and may lead to a child being given a special recommendation. 2. Discuss two personal factors and external factors that could influence a child or persons development These are some factors for personal and external factors Personal factors of a childs of development Pupils health mother who uses drugs, drinks and smokes what happens during pregnancy Being born premature Disability. Health status. Dyslexia. Learning difficulties External factors of a child of development Housing and education. Play and leisure activities. Culture and language. Aspirations and expectations. Family environment and background. Family choices. Looked after children. (i.e. Foster care, child minder, looked after by relatives) All these influences affect a child in different ways. children with difficulties and health problems don’t like or are less able to participate in some activities and this will affect physical development and will restrict children to not socialize with the other children and there peers. If a pupil has any of the personal factors staff from there school will be aware of what a pupil may need to support them through school and include them in as much activities as they can do. if a child has learning difficulties they will be encouraged to develop in all areas and will need guidance to manage there needs. Pupils will come from a rage of different family environments and go through lots of different changes while at school like family break up, one parent might have a new partner, illness, mooving  house or maybe they are in care which will may change a pupils behaviour and this may affect there time at school and ablity to learn. also Statistics show that children from a deprived backgrounds are less likelyto achieve at school beause there own parents can not meet their needs and this would impact on all areas of development. 3. Explain how theories of development and framework to support development influence current practice There are a range of diffrenent theories of develoment and many psychologists have different ideas on how children learn, some fill that children ability is innate and some say it will depend on the oppertunites that they are given in there life. Piaget’s constructivist theories which look at the way in which children seem to be able to make sense of their world as a result of their experiences and how they are active learners. He also suggested that as children develop so does their thinking. in other word’s children are learning though play. According to Freud’s psychoanalytic theory of personality, there are three elements of personality–the id, the ego and the superego. According to Freud, the key to a healthy personality is a balance between the three elements Id The id is the only component of personality that is present from birth, The id is very important early in life, because it ensures that an infant’s needs are met. If a infant is hungry or uncomfortable, he or she will cry until the demands of the id are met. The ego The ego is the component of personality, a child realises that how they behave may affect how it’s needs are met, he or she will not cry if they are hungery they would just wait untill food comes to them. The superego superego develops later in childs life, it is based on there development of the conscience. alternatively if the ego behaves well the superego will have pride The behaviourist approach to learning suggests that behaviour is learned from environmental factors, rewards and punishments. Watson believed that everyone is born with the same abilities and everyone and anyone can be taught anything. Maslow was originally was interested in behaviourism and he studied the work of Watson, he also looked at other psychologists like freud’s beliefs but Maslow wanted to understand what motivates people. He believed that our own nees were more important and the Hierarchy of Needs theory remains valid today. if you have a look at some of these theories they explain why everyone is capable of achieving the roles they set themselves. Some also help us to understand the driving forces behind our decisions, and that we are governed by inner factors. 4. Outline three different methods of monitoring development. There are many different methods of monitoing development. These are a few; observation standard measurements information from carers and colleagues Observation There are two types of obsevations informal and formal. informal observations are carried out on a daily basis when working with a pupil and overtime a picture can be built of the pupil’s progress and if there are any poblems such as not undetstanding how to use a ruler propley  or not holding a pencil corectly. Any observations are fed back to the teacher daily, however they may not always be recorded and information gathered may not be passed onto others. formal observations, his may be carried out to support the teacher on assessing a pupil’s level of development such as a controlled assessment or a speaking and listening test. Standard measures This is usually carried out by medical practitioners to ensure that a child is growing at the expected rate for their age. Information from carers and collegues Information from carers can be vital if there is a factor that may be influencing the development of a young person an example may be that the pupil is being bullied or they don’t understand the learning objective but are too scared to ask for help. As a colleague if you see a change in the child you must communicate this to the class teacher to help them to assess what assistance may be required. Parents and teachers should share information about pupils to enable them to work together for the childs best intreast. 5.Explain the reasons why children and young peoples’s developmemnt may not follow the expected pattern? There are lots of different reasons why children may not follow the expected pattern. a child may not follow the expected pattern if they have emotional problems, they my feel unsettled for a number of reasons one of which maybe children who may live with there parents that constonaly argue and fight and this will make the child fill withdrawn or could cause stress and make behavoul problems. a child may be at a disadvantage environmentally due to poor housing or area in which they live. If a chid lives in a house that is poory heated, this could mean a child will exprience bad health and this could also cause stress to parents and this could cause a child to develop more later then other children. Some children may have a poor diet, this affects there physical development, There have been many studies on diet and its effects and results have shown that a child who has a nutritious and  healthy diet achieves more in life. If a family are on a low income and cannot give a child a healty diet this could have a child show physical issues. 6. Descibe how disability can affect development. Childen with disabilities will be affected in a number of different ways, depending on on the the pupil needs and disabilities. it may cause a delay in a particular aspect of there develpment. example – Autism Autism is a developmental disability which affects how a person relates and communicates with other people and the world around them. A child with autism will find it difficult to understand facial expressions or the tone of a voice. and it could affect their ability to development or interact in social settings or in the classroom setting. Learnin difficulities Children with learning difficulties find’s difficult to read and may be come frustrated and problems could arise with there behaiour Physical disabities This may affect there social skills where a child will become withdrawn or affect there behaviour if they become frustrated and will become very withdrawn. A child with this disability may only be affected physically with this disability while others could be affected by seizures, epilepsy or difficulties with speech and language. When you are working with children with special educational needs (SEN) it is important that you focus on the pupils disability and needs and some of the children, not all, work will need to be modified and the pupil will need to be supported but not all children with disabilities require extra help and could go on to do GCSE’s and further there education in college and all they will need is a bit of encourgement. 7. identify four different types of professional intervention that could assist a child or young person whose development was not following the expected pattern There are many different types of professional intervention groups that will support pupils who are not progressing at th same rate as others. This is likely to be advised by either SENCO or another professional who links with schools. The four that i will be focusing on will be a social worker, speech and language therapist, physiotherapist and nurse/ health visitor. Social worker A social worker might be involved if there is a cause fo concern or if a parent has asked for help. in a school setting if the school in concerned for a childs well being they will also contact social services diectly. speech and language therapist Speech and language theraist can be based in a school setting or external. They will give the diagnosis of a communication delay or a disorder and will also advise and work with the parents and the school to support the child in the best way they can, with a non verbal child they will use activities and PECS thet will give a child the confidance to comunicate. Physiotherapist this professional help children with their movement especially those who have little or no movement they are trained to get the maximum movement and skill level. They will also give targets and execerise to pupils to work on to development their gross motor skills. Nurse/Health visitor Nurse and heath visitors provides support for the family and child especially if that child suffers from medical conditions that need specialist care Also health visitors come under this title for measuring and assessing a child’s development. 8. Analyse the importance of early identification of speech, language and  communication delays and disorders, and the potential risks of late recognition It very important to find the early identification of speech, language and communication delays or disorders and the potential risk of late recognitio because it is the crucial part of a childs learning. Because early identification means the child can receive the right treatment and support from professionals and others to target the childs needs hopefully correct the problem that the child has. greatly increasing the chances of improving their skills and helping to get their development back on track as quickly as possible. It is more better for a childs disorder or delays to be dinosoned at an early age so they have a better chance as the early years are a time rapid of learning and development. It can also cause learning delays, particularly in literacy, having problems with sounds and letters leading to delays in reading and spelling. late identification of speech, language and communication can effect their confidence and self-esteem and could find it harder to form relationships, can lead to problems with understanding or a child being able to express their own feelings, leaving them feeling angry or frustrated and causing them to act out and maybe develop behavior problems and isolated. very young children will not be able to recognise the reason for the way they are feeling. if a child that you work with has a communication delay or disorder, you should be sent to get the right trainning to help the child along through the time that you will work with them and also if you work in a school setting there will be speech and lanuage specialist that will came and work with the child as well as you. 9. Explain how play and activities are used to suppot the development of speech, language and communication. 10. Discuss three different types of transition, how they affect a childs or a young person’s development Transitions in life are a fundamental part of development in children and  young people. From an early age a child will experience some form of transition and how well they deal with these changes as they are growing up will be depend on their stage of development. when it comes to the time of transition childen should be able to talk about what is going to happen and be prepared. transition vary from child to child, so it is important to consider them on an individual basis. types of transitions may be: emotional – bereavement, entering/leaving care or the divorce or separation of parents physical – moving into another school setting, a new home. physiological – puberty, long term medical conditions intellectual – moving from nusery to primary school Emotional Pupils emotionals will be affected by their personal experince in there life. If there is a major change within the family unit such as parents separating or divorcing, it can have such an impact on the parents that the children’s emotions may be forgotten and there emotional development may well be affected, they may start to misbehave at home and or at school. physical Pupils who are moveing to a new home may find physical transition trumatic and unsettling and could afftect there development or if a child moves to a new classroom within the same school setting could find the transition positive and the effects wont be as tumatic as they won’t be making the changes alone, they will be with their friends. Intellectual Change such as having to deal with leaving nursery to primary school or from leaving primary school to secoundary and so on, if a this transition is not correctly handled can have a negative impact on development. It will be in  the best intreast of a child to visit each setting before they make the transaction. 11. Evaluate the effect on children and young people of having positive relationships duing periods of transitions.

Wednesday, October 9, 2019

The Social Side of Decision Making Essay Example | Topics and Well Written Essays - 500 words

The Social Side of Decision Making - Essay Example Analyzing Bennett's response, the reason why I agreed to his analysis was because I applied my answer based on the events that happened to be the circumstances of the case. Looking at the man's profit as a result of continuous instead of isolated and deterministic events, my line of reasoning would indeed be similar to Bennett's. That the man earned $10 because, after all the transactions he engaged in, he ended up with a profit of $10. However, taking into account Amy's response on the problem, it surfaced that logically, and within the business context, the man ended up earning $20, for the two determined transactions stated in the case. Thus, the difference between Bennett's and Amy's response was the context in which both members analyzed the problem. Bennett considered the man's transactions as a continuous process, hence producing a profit of $10. Amy, on the other hand, applied the case in terms of isolating each transaction conducted by the man, hence coming up with the $20 a nswer. An important principle shown in the activity is the application of the right context in a problem in order to come up with the right or correct answer.

Tuesday, October 8, 2019

ANALYTICAL PAPER Assignment Example | Topics and Well Written Essays - 750 words - 1

ANALYTICAL PAPER - Assignment Example To top it, all off, the strategy in place, advocated more power seeking opportunities for the super power in that decade (Morgenthau & Kenneth 44). Noting the tactic used by the administration of Bush after the nine eleven attacks (Morgenthau & Kenneth 85). The tactic explains that instead of using a responsive strategy the administration used an offensive strategy that reaps from the Taliban attack in different ways that influence their hold on Afghanistan economically. The strategy used by the Bush doctrine was the liberal democracy that considered domestic factors as well as systemic ones that secure neo-dominance over the economic sector. To conclude the neoclassical realism theory, it is imperative to identify that the statesmen considered international imperatives, in the manner, that it affected the strategic nature of the decisions made, based on assessed threats and strategies that remain strategically viable in the response to the threat. The made consideration and the intervention play the role of the state in neo-classical school of foreign dogma theories. International politics theory gives a priori point of view that purposefully unrelated to reality intends on bringing order in the politics of the world in a phenomenal strategy. The theory explains how the politics of the past relate to the modern politics and the nature in which it affects the society and politics. The school views the system as one with system and balances. For the analysis of this school of politics, there is need to understand how it interprets the system. Realism views and defines politics as a society and that it stays governed objectively. The interests of a nation remain defined by its power; therefore, politics is autonomous from other spheres of the economy. But it works in sync with all the other spheres. The interest of a statesman defines the whole nation and

Monday, October 7, 2019

Leadership in Nursing Assignment Example | Topics and Well Written Essays - 1000 words

Leadership in Nursing - Assignment Example This study will be aimed at addressing the scope and need for development in United Healthcare with the intention to suffice the growing requirements for quality assured medical services within the next decade. Contextually, the study will also exhibit a strategic plan taking into account the aspects of network growth, nurse staffing, resource management and patient satisfaction in order to assist United Healthcare to deliver adequate support to the growing needs of the population. Strategic Planning for United Healthcare United Healthcare has been much concerned towards enhancing its performances by continually delivering proper and effective services to the clients (Patients), especially in the form of health insurance programs. As the organization aspires to improve the quality standards and effectiveness of the medical facilities being rendered to Americans, it becomes highly significant for the company to continually enhance its performances on the basis of particular strategic guidelines. Hence, to meet the rapidly increasing demand of global customers, the organization will need to redesign its strategies in regard to network growth, nurse staffing needs and procedure, management of the resources and quality standards (United Healthcare, 2013). ... However, since the health care needs of the population in America are increasing at a rapid pace, the organization would need to spread its operations or network to a wider extent. In this regard, the unit can establish some more hospitals under its umbrella, especially in the interior parts of the country where lesser numbers of quality health care service providing operators are available. This will further enable the organization to convert its aim of providing quality services to almost every citizen of the country into reality. Furthermore, adding more and more hospitals and health care professionals within its operations will further lead to an enhanced reputation of the organization throughout the country. Spreading its network in the interior regions of the United States, where there are lesser numbers of health care units, will also portray the responsiveness of the organization towards the societal needs; thus, sufficing its vision of responsiveness (United Healthcare, 2013 ; Lighter, 2011). Nurse staffing Nurses are quite a vital part in health care business. As a matter of fact, even though doctors are perceived to be bestowed with the primary role in any of the health care organization or service system, the role and the responsibility of nursing staff are irreplaceable. Nurses are often considered as the ultimate pillars in regard to acquiring maximum customer satisfaction. As stated earlier, with the increase in the demand of the customers for quality services in this sector, the health care units in America are in need to revise their nurse staffing strategies in order to develop an effective set of nursing team that would be able to meet the requirements of the customers with diversity and efficiency. United

Sunday, October 6, 2019

Marketing Communications Assignment Case Study Example | Topics and Well Written Essays - 2000 words

Marketing Communications Assignment - Case Study Example It is the message that the company is indirectly conveying to the audience. Explicit Communication is in form of text which is the direct message of the company to the audience. The first advertisement that I have chosen is of Burberry. It was printed on the 4th page, top right hand side of Gulf News, an English Language, glossy paper newspaper published in the Middle East. Gulf news is one of the leading newspapers of Middle East. The advertisement was a 27 centimeters length and 16.8 centimeters standard quarter page colour ad. Advertisement Objective: From the general outlook of the ad, it can be safely concluded that the objective of this ad is to remind people. There is hardly any text on the ad because the target market is already aware of the brand. The only text on the ad is "Burberry established since 1856" which emphasizes on the significance of the brand and adds value due to its presence in the market as a market leader for over a century. This ad primarily uses covert communication to appeal to its customers. The ad emphasizes the "attitude" and the "slight arrogance" elements which signify the quality of the brand as being up-class and expensive. 2. The high-class bold, outgoing business woman, portrayed by the model in the middle. ... Posture of the Models: The models are clad in Burberry apparel and wearing the same brand of shoes. This ad in particular focuses on the three types of clientele: 1. The working woman portrayed by the model on the immediate left, affluent and can afford to spend on clothing that is upbeat, smart yet comfortable. 2. The high-class bold, outgoing business woman, portrayed by the model in the middle. These are woman who have inherited, earned through business or acquired through wedlock a fortune which they can afford to spend on high quality clothing that they can carry in their day to day routine of attending functions, and parties and other such activities. 3. The dandy men who are conscious of what they wear. All the models are wearing the same facial expressions that the brand signifies i.e. "attitude" and "slight Arrogance" Explicit Communication: This ad relies heavily on implicit communication rather than explicit. The only text on the ad is "Burberry-established since 1856".This stresses on the historical value of the brand and stresses on the prestige value of the products. In all it can be said that it is an effective ad, if not an exceptional one. It could have benefited from headlines and better placement of ad. But the real effectiveness of this ad can only be measured by the increase in sales after publishing of this ad or through a consumer survey of awareness levels. NISAN TIIDA This is a half page ad published on the inside back page of Khaleej Times. It is a 27 centimeters length and 33 centimeters width standard half page colour ad. This ad follows the same placement as is followed by everyone in